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Advance International

Company Re-brand and Refresh


Project Overview

• Logo creation and design
• New company brand created
• New website(s) designed
• Internal Communication Material
• New office content design
• Copywriting and PR

The Finer Details

Advance International, are a Derbyshire based LED lighting company who have worked with some of the biggest and most prestigious retail names in the industry. Marks and Spencer, Boots and Next to just name a few and have provided some of the most iconic and innovative lighting products on the market.

Our initial brief with Advance, was to provide a comprehensive overhaul of their existing brand and transform it into branding that truly reflected the cutting edge nature of Advance’s product range. In line with our initial brief, we completely re-designed Advance’s logo and corporate branding and their general marketing materials.

We have also helped Advance successfully market their services at various international exhibitions, providing a variety of; specification sheets, brochures, leaflets and innovative data capture methods.

Advance International have also branched out into different areas of the lighting industry, and Shinx Creative have helped develop a new website for ‘Fusion’, which is an offshoot of Advance International.

Internal and External Communication is also a key facet of Advance’s marketing strategy and we have helped develop new styles, branding and communication channels that help the Advance staff communicate more effectively and professionally within the business and also to external partners.